Introducing GARYVEE 001 & GARYVEE 002

Greg Reynoso Journalist

If you have been anywhere on the internet as of late, you may have recently heard serial-entrepreneur, Gary “GaryVee” Vaynerchuk, hype up the anticipated release of his very own K-Swiss sneakers. You heard that correctly, GaryVee isn’t launching just one sneaker, rather he’s releasing two custom-designed sneakers, dubbed GaryVee 001 and GaryVee 002.

The K-Swiss x GaryVee Gen-K Icon Knit, dubbed GaryVee 001, will be your next “daily driver” sneaker. The 001 will release featuring a standout green with black knitting, built on top of K-Swiss’s signature Gen-K EVA outsole for all-day comfort. The K-Swiss x GaryVee Gen-K Icon Knit will be a sneaker that I carry two on hand at all times, one pair for running and a second pair to wear casually. Gary explains more detail about these below.

Created in a rich black, kelly green and white colorway, the K-Swiss x GaryVee Gen-K Icon Knit is a sneaker that demands notice.

Dubbed the GaryVee 001 by the collection’s namesake, the lightweight sneaker features a flexible, flat knit upper complemented by tonal leather 5 Stripes on the medial side.

Premium details like a supple leather heel counter with loop, knit tongue with GaryVee signature branding and waxed laces elevate the look and feel while the signature Gen-K EVA outsole provides supreme comfort and a dynamic look.

Surprising details on the molded EVA sockliner and bottom sole are a nod to Gary’s “Clouds and Dirt” philosophy, adding inspiration in unexpected places for those who are driven by their passions and lead with style.

K-Swiss x GaryVee Gen-K Icon Knit
K-Swiss x GaryVee Gen-K Icon Knit

Personally, I haven’t wore a K-Swiss sneaker in years, however these two releases will be changing that. I can appreciate the “less is more” statement with the 002 sneaker. The K-Swiss x GaryVee Court Frasco arrive in surrounding black leather, feature a subtle K-Swiss logo on the tongue, and standout with green and white accents to complete this sneaker. What I’ve grown to admire about the 002 without having a pair on my feet yet, is the versatility these will offer. Easily dress up, or dress down this sneaker to complete any look. Read more on this sneaker from GaryVee below.

The K-Swiss x GaryVee Court Frasco is a power player’s sneaker of choice, as ready for the boardroom as it is for the streets.

Dubbed the GaryVee 002 by the collection’s namesake, the low top sneaker’s premium leather upper in rich black features subtle, debossed K-Swiss branding details and a pop of color from the mesh collar liner and final shoelace eyelets in a bright kelly green.

Tonal stitching and waxed laces with woodgrain aglets add a premium touch while the Court Frasco’s high-walled outsole give it a contemporary, luxe look, blending classic court style with modern sophistication.

The K-Swiss x GaryVee Court Frasco
The K-Swiss x GaryVee Court Frasco

Both of these highly anticipated sneakers will be unveiled in Long Beach on November 5th, at ComplexCon. On November 14th there will be an official launch event in New York City, and you can expect to find limited quantities at kswiss.com, Finish Line, Footaction, Urban Outfitters and Shoe Palace on November 15th. Mark you calendars!

Make sure to check out GaryVee’s YouTube video for the sneakers by clicking the play button above, and don’t forget to connect with us on our Instagram and Twitter to tell us which sneaker you’re leaning towards the most.