Nearly $41 billion worth of Ethereum-based NFTs were sold throughout 2021, according to Chainalysis research referenced by the Financial Times. With NFT projects varying in utility and in promise, the solutions they have the potential to offer evolve each day. A unique application of smart contract technology may be pioneering a new way that a group or individual with an audience can reverse the odd norms that technology companies have made users accustomed to.
Heavy metal band Avenged Sevenfold has been making music since 1999. With over 20 years worth of fans spread across the world, the band has experienced nearly all waves of change to the music industry. The heavy metal band is helping pioneer the next wave of change within the music industry when you consider how the band is applying smart contract technology to interact with, and offer their fans of more than 20 years something more than a t-shirt that will need to be thrown out after a few years.
Matt Sanders, or M.Shadows, is the leader singer of the heavy metal rock band and was kind enough to share how Avenged Sevenfold aims to reinvent how they plan on connecting with their fans, offering an entirely new way of interaction and immersion with their NFT-based community, the Deathbats Club.
The Deathbats Club is an NFT-based community that offers unique perks to Deathbat token-holders, including access to exclusive events, lifetime concert tickets, exclusive band merchandise, discounts, and other perks. There will be 10,000 Deathbats minted on the Ethereum blockchain, each with a unique combination of traits and rarities determined during the mint process. Deathbat token-holders will find continued utility in the metaverse, alongside monthly giveaways, movies nights, poker nights and more that they can enjoy with the band.