Over the last year, Twitter has launched many new products, such as Spaces, Communities, Tips, and Super Follows. Since Twitter has taken a build-in-public approach, they’ve been able to ship and test more products than ever before. This year Twitter has been experimenting with even more products. In May, Twitter began testing Twitter Circle, a new way to Tweet to a smaller, curated list of up to 150 people. And last week, Twitter began testing a new product called CoTweets. CoTweets allow two authors to co-author a single tweet visible to both authors’ profiles and their followers’ timelines. CoTweets make it easier for brands, businesses, and creators to collaborate on a Tweet, drive engagement, and share the spotlight.
A Twitter spokesperson provided an official statement to Linq Magazine stating, “We’re continuing to explore new ways for people to collaborate on Twitter. We’re testing CoTweets with select accounts in the U.S., Canada and Korea for a limited time to learn how people and brands may use this feature to grow and reach new audiences, and strengthen their collaborations with other accounts. You can learn more about this temporary experiment here.”
How does one CoTweet, you might ask? If you have access to CoTweets, when you go to compose a Tweet, you’ll see an in-app notification inviting you to try CoTweets. Once you find a co-author to Tweet with, you can invite them to CoTweet by tapping the CoTweet icon
Once you invite a co-author to CoTweet, they’ll be notified via direct message and can accept or decline the request. If they accept the CoTweet request, the Tweet appears in both authors’ profiles. If the author you sent a request to CoTweet with declines your request, the CoTweet invite gets deleted.
When I first got access to CoTweets, I reached out to my friend, social media influencer, KalyJay, to see if he wanted to give it a try. We ended up Tweeting a CoTweet, and the response from our followers was overwhelmingly positive. I asked KalyJay to share his initial thoughts on CoTweets, and he said, “As an influencer, I believe the CoTweets is going to be the next big thing on Twitter. Brands, influencers, and creators can come together to tap into each other’s audience to give visibility which is something we have been lacking for some time now.”
When I asked MrHumanity if he had any initial thoughts on CoTweets, his response was similar to Kalyjay’s, adding, “Great feature! CoTweets will open up opportunities for more brands and creators to deals on Twitter.”
I’ve been enjoying CoTweets so far and agree with KalyJay and MrHumaity. I think as this feature develops, we will begin to see a lot of brands and creators using CoTweets to collaborate. Am I confident this feature will be around for the long run? I’m not so sure. And by the looks of it, I don’t think Twitter is either. Their official support article for CoTweets states: “At the end of this experiment, we may turn off this feature, and any CoTweets that were created may be removed.” So I’m not sure if CoTweets are here to stay, but for now, CoTweets adds a new layer of fun to the platform.
How do you feel about Twitter’s new CoTweet feature? If you could CoTweet with anyone in the world, would it be? Let us know on Twitter at @linqmagazine/@retromauro.