MELLISA, I APPRECIATE YOU TAKING THE TIME TO SIT DOWN WITH ME TODAY, HOW ARE YOU?
Hey! Great, I’m so glad to be here, thanks again for the feature!
DON’T MENTION IT! SO WHAT IS CRAVE ICE, AND WHAT DOES THE BRAND REPRESENT?
Crave Ice is a lifestyle streetwear brand that is inspired by art, music, skateboarding and we express our messages through life struggles, family, love, good friendships, life lessons, own version silly cartoon, and fun games in our designs on positivity.
VERY COOL, WHAT MADE YOU WANT TO START CRAVE ICE?
I’ve always wanted to work in apparel after graduating college in 2012. I had to make up my mind what I’m I going to do with my future. I started to watch lots of skateboarders on their website and Youtube channel. I enjoyed it! I also love theme parks and went to the ice cream truck when I was a teenager, so it tap in my mind to come up with a good thing to enjoy and share to people to have good memories.
TELL US, WHERE DO YOU DRAW INSPIRATION FROM WHEN COMING UP WITH A NEW DESIGN
That’s a great question! I draw in my work of things around me through the messages I pick on visually I explain in detail on my design. Hint: people, places, and things I grew up learning and I think and put it into a theme of action.
DO YOU HAVE ANYONE HELPING YOU OUT, OR ARE YOU RUNNING SOLO?
I run it solo. I do all the legwork and I have a photographer takes good shots for me. I love what I do and I feel like it’s not work for me. But later on as going further I do want a team and own office. I’ll really enjoy what I do and never thought I be doing this in my life.
LOVE HEARING THAT! AS AN EARLY STARTUP, WHAT DO YOU ENVISION YOUR BRAND ACHIEVING OVER TIME?
I envision us to have our products to go in Pacsun store, get our products in small stores at least 3 and land in Kings Dominion amusement park to sell own products, work on our process sneaker that be part of our apparel. #craveicedesserts will be a dessert shop; we’re in the process of doing in stickers, label pins and 2-3 years we want own dessert shop were we sale just certain delicious desserts.
VERY ADMIRABLE, WHAT MILESTONES ARE YOU LOOKING TO HIT OVER THE THE NEXT YEAR FOR CRAVE ICE?
Be in clothing ad magazines, working towards getting a collaboration with nickelodeon because I grew up on the fun slime and game shows they had in the 90’s. Live event’s and building a skateboard team.
OH MAN, I TOTALLY REMEMBER THE SLIME! SO IS THERE ANYONE YOU’D LIKE TO THANK WHO HAS HELPED GET CRAVE ICE TO WHERE IT IS TODAY?
YES! I want to thank my grandma for being hard on me without her I want be the woman I am in doing what I love! I want to thank my friend William for being a good friend to me in encouraging me in my apparel all the times, and Alex Christie for being a good friend and giving the name for the business and believing in me and being supportive. Justin for designing my logo and doing great work, we had lots of college courses together. I want to thank my good acquaintances for guiding me, pushing me, and telling me not to give up on my dreams.
LOVE IT! ANYTHING ELSE YOU’D LIKE TO LET THE READERS KNOW?
Always work on your dreams daily and execute what you are putting on the work. As you do, things will come to you and results will happen! Catch us on Snapchat/Instagram/Facebook/Twitter: @craveiceco.