More than three years after his Grammy winning record DAMN, it looks like we are about to receive the highly anticipated follow up.
The multi awarded third album was released through Warner Chapell Music Publishing as he was already working on the soundtrack of 2018’s instant classic blockbuster ‘Black Panther‘.
With the new contract announced, a new album seems only logical in the discography of Kendrick Lamar. Not only his fans, but his new business partners, praise the extraordinary artist in the highest words “Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much-needed change in our society through music’ Jody Gerson (UMPG Chairman and CEO) said about the deal.
He added “I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony ‘Top Dawg’ Tiffith and the TDE family to help forward his unique and important vision.”
With the scene as well as the industry behind his back, it is indeed a fitting time to come back with a statement for the socially engaged artist. His last release was a highly political statement of a creative mastermind, that realizes the potential and value of his talent and platform.